.png){kind=small}
Content Production
We will plan, produce, and publish content on an ongoing basis. This is a great option to free up internal resources and get a professional story-focused production team so that all your owned channels perform consistently and connect you directly to your audiences' hearts and minds.
Storytelling-first
As an online-first e-commerce business, you are also a content provider. Content - words, stories, videos, and ads, are all the touchable parts of your brands that build connection. What do you use to grab attention at first touch? Ads that turn scrollers (passers-by) into explorers and, hopefully, subscribers. Emails that turn subscribers into buyers and, later, into your biggest supporters.
Sending out standard marketing copy isn’t going to cut it if you have the ambition to be high-impact. Building a verbal identity is one step towards creating a recognisable online brand, but the stories you tell consistently and powerfully are what make people like, read and act.
Email is our thing. When anyone asks us where they should start or what one single thing they can do to make a difference, our answer is always to start or review email performance. The best emails turn your subscribers into super fans. They build relationships, create connections and chemistry, and build trust and love between a brand and its audiences. We don't sell to consume - we connect with our audiences, and email is where all the magic happens.
Social
We produce social media assets as part of our overall content themes and campaigns. Our approach to social media is people-first; we know it's about engagement with current audiences. We know that by using Reels in the right way, we can reach new followers. We also know how to show up consistently and say the right things on the right channel at the right time.
Blog
We recognise that filling your blog and journal up is integral to the success of organic search performance, Shopify collection, and product page optimisation. However, our approach is always to write for humans first, and the search results will follow. We often adapt email newsletters and make them relevant for your journal and search engines, too.
Website
We’ve delivered many conversion rate optimisation projects. With a focus on the performance of your core pages - homepage, collection pages and product pages - we will assess your add-to-basket rate, your abandoned cart rate and overall site stickiness and provide you with our recommendations to improve those core metrics by rethinking layouts, calls-to-action and on-site content.
"Everything is copy"
Nora Ephron
Ready to tell your brand story?